Know Your Audience

Written by Radu on Sunday, June 27, 2010

If you’re planning to get a website for your company, then you will most likely already know who your target audience is – the same people who buy your product or service. If, however, you’re not sure who you’re targeting just yet – maybe your business is new or you believe anyone would want to make use of what you offer, think about what group you would *like* to target. Who would you want to have as clients?

Write down some demographics. What age group are they? What is their level of income? What is their level of education? What are their jobs, their hobbies, their habits? Does this group mostly use the Internet for information, entertainment or shopping?

Find the answers to these questions and write them down. This will help tremendously when you’re talking to a web designer, because these are things that influence our design decisions. They influence the website content. And most importantly, influence the website building process.

Based on what your audience is, you can decide on what the content should be. The content that you decide on should always provide something of value to your target audience.