Content Matters
Written by Radu on Friday, July 16, 2010
So many company websites are wasted time and money. They get built simply because someone in a company, maybe even the owner or CEO, thinks it would be a good idea to have a website, because everybody else seems to have one. And that’s true! In this day and age, it is important, even essential, for any company to have an online presence.
However, a very common mistake that we see again and again is to assume that any website is just as good as any other. This belief is very often evidenced by the one question that we get asked the most: “How much does a website cost?”, which assumes that websites are like packaged goods that can be bought from the supermarket.
Know Your Audience
Written by Radu on Sunday, June 27, 2010
If you’re planning to get a website for your company, then you will most likely already know who your target audience is – the same people who buy your product or service. If, however, you’re not sure who you’re targeting just yet – maybe your business is new or you believe anyone would want to make use of what you offer, think about what group you would *like* to target. Who would you want to have as clients?
Write down some demographics. What age group are they? What is their level of income? What is their level of education? What are their jobs, their hobbies, their habits? Does this group mostly use the Internet for information, entertainment or shopping?
Sign up!
You will receive new articles in your e-mail, as well as exclusive content for our subscribers.