So many company websites are wasted time and money. They get built simply because someone in a company, maybe even the owner or CEO, thinks it would be a good idea to have a website, because everybody else seems to have one. And that’s true! In this day and age, it is important, even essential, for any company to have an online presence.
However, a very common mistake that we see again and again is to assume that any website is just as good as any other. This belief is very often evidenced by the one question that we get asked the most: “How much does a website cost?”, which assumes that websites are like packaged goods that can be bought from the supermarket.